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Practice Market Segmentation quiz questions, market segmentation multiple choice questions and answers PDF to prepare marketing exam worksheet 86 for online certificate programs. Practice Customer Driven Marketing Strategy quiz with answers, market segmentation Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free market segmentation MCQs, what is a product, psychological factors, types of costs, entering marketplace, market segmentation test prep for online bachelor's degree in business administration.
"The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called", market segmentation Multiple Choice Questions (MCQ) with choices customer database, premium database, event database, and rebate database for online marketing master degree. Learn customer driven marketing strategy questions and answers with free online certification courses for online schools for business degrees.
Market Segmentation Questions and Answers PDF Download eBook
MCQ: The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called
- premium database
- customer database
- event database
- rebate database
B
MCQ: The customers who are community group leaders and carefully adopt new ideas are called
- innovators
- early majority
- laggard
- early adopter
D
MCQ: The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of
- augmented product
- actual product
- actual ownership
- tangible products
A
MCQ: The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as
- customer sales force structure
- product sales force structure
- indirect sales force structure
- territorial sales force structure
D
MCQ: The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as
- manufacturer's sales branches
- brokers
- agent
- drop shippers
B