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Managing Marketing Effort Quizzes Online MCQs PDF Download eBook

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Managing Marketing Effort Questions and Answers PDF Download eBook

Managing Marketing Effort Quiz

MCQ: The company and brand positioning must be stated in

  1. differentiation
  2. competitive edge statement
  3. positioning statement
  4. points of similarities

C

What is a Product Quiz

MCQ: The retail stores such as 7-eleven and stop-n-go are examples of

  1. outbound stores
  2. inbound stores
  3. intensive stores
  4. convenience stores

D

Logistics Functions Quiz

MCQ: The marketing strategy which does not focus on the difference between the consumer needs is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

Microenvironment Quiz

MCQ: The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as

  1. flexible channel
  2. static channel
  3. direct channel
  4. indirect channel

D

Product Life Cycle Strategies Quiz

MCQ: In the 'decline stage of product life cycle' the per customer cost is

  1. high
  2. low
  3. average
  4. moderate

B