Understanding Marketplace & Customer Needs Quiz Questions and Answers 82 PDF Book Download

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Quiz on Understanding Marketplace & Customer Needs Worksheet 82Quiz Book Download

Understanding Marketplace and Customer Needs Quiz

MCQ: Buying of products such as 'fast food' is an example of

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products

D

Market Segmentation Quiz

MCQ: Forms of direct marketing includes

  1. direct mail marketing
  2. catalog marketing
  3. personal selling
  4. all of above

D

What is a Product Quiz

MCQ: Major types of retail organizations includes

  1. corporate chains
  2. retailer cooperatives
  3. voluntary chains
  4. all of above

D

Types of buying decision behavior Quiz

MCQ: Pricing strategy in which products are differentiated on basis of value added features is classified as

  1. differentiated pricing
  2. competitive pricing
  3. value added pricing
  4. quality added pricing

C

Good Value Pricing Quiz

MCQ: Market segmentation done on basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B