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Understanding Marketplace & Customer Needs Quiz Questions and Answers 82 PDF Book Download

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Quiz on Understanding Marketplace & Customer Needs Worksheet 82Quiz Book Download

Understanding Marketplace and Customer Needs Quiz

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above


Market Segmentation Quiz

MCQ: 'Fit and Polish' consumers seek benefits balance between function and style is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation


What is a Product Quiz

MCQ: Natural products such as fish, crude petroleum and iron are classified as

  1. convenience consumer products
  2. specialty consumer products
  3. materials and parts in industrial product
  4. capital items


Types of buying decision behavior Quiz

MCQ: Low involved buying behavior of consumers while perceiving significant differences between brands is called

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior


Good Value Pricing Quiz

MCQ: Pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as

  1. cost based pricing
  2. differentiated pricing
  3. competitive pricing
  4. value added pricing