Understanding Marketplace & Customer Needs Quiz Questions and Answers 82 PDF Download

Learn understanding marketplace & customer needs quiz questions, BBA principles of marketing online test 82 for distance learning degrees, online BBA courses. College and university courses' MCQs on introduction to marketing quiz, understanding marketplace & customer needs multiple choice questions and answers to learn marketing quiz with answers. Practice understanding marketplace and customer needs MCQs, career test assessment on good value pricing, types of buying decision behavior, what is a product, market segmentation, understanding marketplace and customer needs practice test for online brand manager courses distance learning.

Study BBA degree and executive MBA degree in marketing questions, understanding marketplace & customer needs course online has multiple choice question (MCQs): marketing myopia is to pay attention to with options product offered by company, benefits produced by products, experiences associated with products and none of above for online bachelor of business, masters of business and bachelor degree courses preparation. Learn introduction to marketing quizzes with problem solving skills assessment test for business school exam prep for bachelor degree students.

Quiz on Understanding Marketplace & Customer Needs Worksheet 82Quiz PDF Download

Understanding Marketplace and Customer Needs Quiz

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above

A

Market Segmentation Quiz

MCQ: 'Fit and Polish' consumers seek benefits balance between function and style is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation

D

What is a Product Quiz

MCQ: Natural products such as fish, crude petroleum and iron are classified as

  1. convenience consumer products
  2. specialty consumer products
  3. materials and parts in industrial product
  4. capital items

C

Types of buying decision behavior Quiz

MCQ: Low involved buying behavior of consumers while perceiving significant differences between brands is called

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

B

Good Value Pricing Quiz

MCQ: Pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as

  1. cost based pricing
  2. differentiated pricing
  3. competitive pricing
  4. value added pricing

A