Understanding Marketplace and Customer Needs Quiz Questions and Answers PDF Download eBook
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Quiz on Understanding Marketplace & Customer Needs PDF Download eBook
MCQ: The buying of products such as 'fast food' is an example of
- difficult products
- sought services
- sought products
- convenient products
D
MCQ: The forms of direct marketing includes
- direct mail marketing
- catalog marketing
- personal selling
- all of above
D
MCQ: The major types of retail organizations includes
- corporate chains
- retailer cooperatives
- voluntary chains
- all of above
D
MCQ: The pricing strategy in which the products are differentiated on the basis of value added features is classified as
- differentiated pricing
- competitive pricing
- value added pricing
- quality added pricing
C
MCQ: The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
B