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Understanding Marketplace and Customer Needs Quiz Questions and Answers PDF Download eBook

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Quiz on Understanding Marketplace & Customer Needs PDF Download eBook

Understanding Marketplace and Customer Needs Quiz

MCQ: The buying of products such as 'fast food' is an example of

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products

D

Market Segmentation Quiz

MCQ: The forms of direct marketing includes

  1. direct mail marketing
  2. catalog marketing
  3. personal selling
  4. all of above

D

What is a Product Quiz

MCQ: The major types of retail organizations includes

  1. corporate chains
  2. retailer cooperatives
  3. voluntary chains
  4. all of above

D

Types of buying decision behavior Quiz

MCQ: The pricing strategy in which the products are differentiated on the basis of value added features is classified as

  1. differentiated pricing
  2. competitive pricing
  3. value added pricing
  4. quality added pricing

C

Good Value Pricing Quiz

MCQ: The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B