Market Targeting Quiz Questions and Answers 8 PDF Download

Learn market targeting quiz, online principles of marketing test 8 for online courses, distance learning. Free marketing MCQs questions and answers to learn market targeting MCQs with answers. Practice MCQs to test knowledge on market targeting, measuring and managing return on marketing investment, new product pricing strategies, discount and allowance pricing for online retail marketing course test.

Free market targeting course worksheet has multiple choice quiz question as in positioning statement, first thing that must be stated is with options target segment, market segmentation, differentiation and positioning with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Targeting Quiz PDF Download Worksheet 8

Market Targeting Quiz

MCQ. In positioning statement, first thing that must be stated is

  1. target segment
  2. market segmentation
  3. differentiation
  4. positioning


Measuring and Managing Return on Marketing Investment Quiz

MCQ. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate


New Product Pricing Strategies Quiz

MCQ. New product pricing strategy through which companies set lower prices to gain large market share is classified as

  1. optional product pricing
  2. skimming pricing
  3. penetration pricing
  4. captive product pricing


Discount and Allowance Pricing Quiz

MCQ. Pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

  1. promotional pricing
  2. short term pricing
  3. quick pricing
  4. cyclical pricing


Market Targeting Quiz

MCQ. Company marketing mix that target market segments very broadly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing