BBA Marketing Quiz, Notes & Technology Articles

Market Targeting Quiz Questions and Answers 8 PDF Download

Learn market targeting quiz questions, online BBA principles of marketing test 8 for distance learning BBA degrees, online marketing courses. Colleges and universities courses' MCQs on customer driven marketing strategy quiz, market targeting multiple choice questions and answers to learn marketing quiz with answers. Practice market targeting MCQs, GMAT test assessment on discount and allowance pricing, new product pricing strategies, measuring and managing return on marketing investment, market targeting practice test for online advertisement ideas courses distance learning.

Study market targeting online courses with multiple choice question (MCQs): in positioning statement, first thing that must be stated is, for BBA degree and executive MBA in marketing degree questions with choices target segment, market segmentation, differentiation, positioning with online interview questions and answers for pre-employment exams of business management jobs placements. Learn customer driven marketing strategy quizzes with problem-solving skills assessment test to prepare admission test for admission in 1 year MBA program.

Quiz on Market Targeting Worksheet 8Quiz PDF Download

Market Targeting Quiz

MCQ: In positioning statement, first thing that must be stated is

  1. target segment
  2. market segmentation
  3. differentiation
  4. positioning


Measuring and Managing Return on Marketing Investment Quiz

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate


New Product Pricing Strategies Quiz

MCQ: New product pricing strategy through which companies set lower prices to gain large market share is classified as

  1. optional product pricing
  2. skimming pricing
  3. penetration pricing
  4. captive product pricing


Discount and Allowance Pricing Quiz

MCQ: Pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

  1. promotional pricing
  2. short term pricing
  3. quick pricing
  4. cyclical pricing


Market Targeting Quiz

MCQ: Company marketing mix that target market segments very broadly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing