Market Targeting Quiz Questions and Answers 8 PDF Download

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Practice market targeting career test with multiple choice question (MCQs): in positioning statement, first thing that must be stated is, for online business degree programs with options target segment, market segmentation, differentiation, positioning for business schools online programs. Learn customer driven marketing strategy questions and answers with problem-solving skills assessment test to prepare admission test for admission in 1 year MBA program.

Quiz on Market Targeting Worksheet 8Quiz PDF Download

Market Targeting Quiz

MCQ: In positioning statement, first thing that must be stated is

  1. target segment
  2. market segmentation
  3. differentiation
  4. positioning


Measuring and Managing Return on Marketing Investment Quiz

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate


New Product Pricing Strategies Quiz

MCQ: New product pricing strategy through which companies set lower prices to gain large market share is classified as

  1. optional product pricing
  2. skimming pricing
  3. penetration pricing
  4. captive product pricing


Discount and Allowance Pricing Quiz

MCQ: Pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

  1. promotional pricing
  2. short term pricing
  3. quick pricing
  4. cyclical pricing


Market Targeting Quiz

MCQ: Company marketing mix that target market segments very broadly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing