Market Segmentation Quiz Questions and Answers PDF Download eBook
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Quiz on Market Segmentation PDF Download eBook
MCQ: The Royal Caribbean hotel chain which targets families and high energy couples is an example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
C
MCQ: The product packaging is said to be part of
- actual product
- positioning strategy
- competitive strategy
- value proposition
A
MCQ: The process of changing one or more elements of marketing mix to improve sales is classified as
- modifying marketing mix
- modifying raw material schedule
- modifying the product
- modifying the market
A
MCQ: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
- profit centered company
- market centered company
- competitor centered company
- customer centered company
C
MCQ: The products that are bought to be used in conduct of business is called
- consumer products
- industrial products
- augmented products
- core customer value
B