Company marketing environment Quiz Questions and Answers 64 PDF Book Download

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Quiz on Company marketing environment Worksheet 64Quiz Book Download

Company marketing environment Quiz

MCQ: 'customer markets' & 'publics' are included in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above

B

Business Actions and Sustainable Markets Quiz

MCQ: Sustainable marketing principle which states that company invest most of its resources to customer value building is classified as

  1. innovative marketing
  2. inbound ⁄ outbound marketing
  3. consumer oriented marketing
  4. customer value marketing

D

Product Life Cycle Strategies Quiz

MCQ: Standard shape of curve of product life cycle is mostly followed by

  1. product classes
  2. product forms
  3. branding
  4. product perception

B

Entering Marketplace Quiz

MCQ: Kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

  1. investment ownership
  2. contract manufacturing
  3. joint ownership
  4. management contracting

B

New Product Development Process Quiz

MCQ: 'marketing strategy statement' first part consists of

  1. target market
  2. planned value proposition
  3. sales, profit goals, market share
  4. developing mission statement

A