Services Marketing Quiz Questions and Answers 62 PDF Download

Services marketing quiz questions, learn BBA principles of marketing online test prep 62 for distance learning, online degrees courses. Colleges and universities courses' MCQs on products, services and brands quiz, services marketing multiple choice questions and answers to learn marketing quiz with answers. Practice services marketing MCQs, GMAT test prep on customer value based pricing, what is a product, promotional mix, psychological factors, services marketing practice test for online brand marketing courses distance learning.

Study services marketing online courses with multiple choice question (MCQs), pure tangible good and pure services are two extremes of, for BBA degree and executive MBA in marketing degree questions with choices market offering, exchange of goods, ownership, logistic channels to improve study skills and to qualify online universities' competitive exams with online learning courses. Learn products, services and brands questions and answers with problem-solving skills assessment test with MBA GMAT practice tests for GMAT exam preparation.

Quiz on Services Marketing Worksheet 62Quiz PDF Download

Services Marketing Quiz

MCQ: Pure tangible good and pure services are two extremes of

  1. market offering
  2. exchange of goods
  3. ownership
  4. logistic channels

A

Psychological Factors Quiz

MCQ: 'Maslow's hierarchy of needs' includes

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

D

Promotional Mix Quiz

MCQ: According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising

C

What is a Product Quiz

MCQ: Considering products and service classification, marketing offering such as furniture is an example of

  1. specialty products
  2. non-shopping products
  3. augmented products
  4. shopping products

D

Customer Value Based Pricing Quiz

MCQ: Company will face low sales and low markups if company set its prices

  1. too high
  2. too low
  3. too discounted
  4. none of the above

A