Services Marketing Quiz Questions and Answers 62 PDF Download

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Study BBA degree and executive MBA degree in marketing questions, services marketing online course has multiple choice question (MCQ): pure tangible good and pure services are two extremes of with options market offering, exchange of goods, ownership and logistic channels to improve study skills and to qualify online universities' competitive exams with online learning courses. Learn products, services & brands quiz questions with problem solving skills assessment test with MBA GMAT practice tests for GMAT exam preparation.

Quiz on Services Marketing Worksheet 62Quiz PDF Download

Services Marketing Quiz

MCQ: Pure tangible good and pure services are two extremes of

  1. market offering
  2. exchange of goods
  3. ownership
  4. logistic channels


Psychological Factors Quiz

MCQ: 'Maslow's hierarchy of needs' includes

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above


Promotional Mix Quiz

MCQ: According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising


What is a Product Quiz

MCQ: Considering products and service classification, marketing offering such as furniture is an example of

  1. specialty products
  2. non-shopping products
  3. augmented products
  4. shopping products


Customer Value Based Pricing Quiz

MCQ: Company will face low sales and low markups if company set its prices

  1. too high
  2. too low
  3. too discounted
  4. none of the above