Services Marketing Quiz Questions and Answers 62 PDF Download

Learn services marketing quiz questions, online BBA principles of marketing test 62 for distance learning degree, online BBA courses. Colleges and universities courses, MCQ on products, services & brands quiz, services marketing multiple choice questions and answers to learn marketing quiz with answers. Practice services marketing MCQ career test assessment on customer value based pricing, what is a product, promotional mix, psychological factors, services marketing practice test for online brand marketing courses distance learning.

Study BBA degree and executive MBA degree in marketing questions, services marketing online course has multiple choice question (MCQ): pure tangible good and pure services are two extremes of with options market offering, exchange of goods, ownership and logistic channels to improve study skills and to qualify online universities' competitive exams with online learning courses. Learn products, services & brands quiz questions with problem solving skills assessment test with MBA GMAT practice tests for GMAT exam preparation.

Quiz on Services Marketing Worksheet 62Quiz PDF Download

Services Marketing Quiz

MCQ: Pure tangible good and pure services are two extremes of

  1. market offering
  2. exchange of goods
  3. ownership
  4. logistic channels

A

Psychological Factors Quiz

MCQ: 'Maslow's hierarchy of needs' includes

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

D

Promotional Mix Quiz

MCQ: According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising

C

What is a Product Quiz

MCQ: Considering products and service classification, marketing offering such as furniture is an example of

  1. specialty products
  2. non-shopping products
  3. augmented products
  4. shopping products

D

Customer Value Based Pricing Quiz

MCQ: Company will face low sales and low markups if company set its prices

  1. too high
  2. too low
  3. too discounted
  4. none of the above

A