New Product Development Strategy Quiz Questions and Answers 59 PDF Book Download

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Quiz on New Product Development Strategy Worksheet 59Quiz Book Download

New Product Development Strategy Quiz

MCQ: Firm can obtain new product by

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product

A

Market Targeting Quiz

MCQ: Process of segmenting market and identifying which segments to target is classified as

  1. market segmentation
  2. targeting the market
  3. undifferentiated marketing
  4. differentiated marketing

B

Buyer Decision Processes Quiz

MCQ: If customer's expectations and products performance matches, customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

A

Media Marketing Quiz

MCQ: Communication channels such as buzz marketing and word-of-mouth influence are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

C

Sales Force Management Quiz

MCQ: Kind of sales people who travel to call all customers in field is classified as

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. nominal sales force

B