New Product Development Strategy Quiz Questions and Answers 59 PDF Download

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Study BBA degree and executive MBA degree in marketing questions, new product development strategy course online has multiple choice question (MCQs): firm can obtain new product by with options acquisition, repetition, merger and new packaging of product for online e-learning for government jobs, highest paying jobs and teaching jobs preparation. Learn new product development quizzes with problem solving skills assessment test for MBA GMAT practice test for MBA entrance exam preparation.

Quiz on New Product Development Strategy Worksheet 59Quiz PDF Download

New Product Development Strategy Quiz

MCQ: Firm can obtain new product by

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product

A

Market Targeting Quiz

MCQ: Process of segmenting market and identifying which segments to target is classified as

  1. market segmentation
  2. targeting the market
  3. undifferentiated marketing
  4. differentiated marketing

B

Buyer Decision Processes Quiz

MCQ: If customer's expectations and products performance matches, customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

A

Media Marketing Quiz

MCQ: Communication channels such as buzz marketing and word-of-mouth influence are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

C

Sales Force Management Quiz

MCQ: Kind of sales people who travel to call all customers in field is classified as

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. nominal sales force

B