New Product Development Strategy Quiz Questions and Answers 59 PDF Download

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Quiz on New Product Development Strategy Worksheet 59Quiz PDF Download

New Product Development Strategy Quiz

MCQ: Firm can obtain new product by

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product


Market Targeting Quiz

MCQ: Process of segmenting market and identifying which segments to target is classified as

  1. market segmentation
  2. targeting the market
  3. undifferentiated marketing
  4. differentiated marketing


Buyer Decision Processes Quiz

MCQ: If customer's expectations and products performance matches, customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above


Media Marketing Quiz

MCQ: Communication channels such as buzz marketing and word-of-mouth influence are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels


Sales Force Management Quiz

MCQ: Kind of sales people who travel to call all customers in field is classified as

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. nominal sales force