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Trivia Quiz on Capturing Value from Customers PDF Download eBook
MCQ: The SBU's of a company with low market share and growth rate are considered in
- Stars
- Dogs
- Cash Cows
- Question marks
B
MCQ: The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as
- factory outlets
- warehouse clubs
- factory clubs
- surplus center
A
MCQ: The type of communication channel that send message without personal feedback or contact is classified as
- personal communication channels
- irrational communication channels
- non-emotional communication channels
- non-personal communication channels
D
MCQ: The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
D
MCQ: The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
A