Capturing Value from Customers Quiz Questions and Answers 57 PDF Book Download

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Quiz on Capturing Value from Customers Worksheet 57Quiz Book Download

Capturing Value from Customers Quiz

MCQ: Both loyal and profitable group of customers is considered as

  1. Strangers
  2. Butterflies
  3. Barnacles
  4. True friends

D

What is a Product Quiz

MCQ: Services such as airlines and hotels are classified as

  1. shopping products
  2. unsought augmented products
  3. sought specialty products
  4. unsought convenience products

A

New Product Pricing Strategies Quiz

MCQ: New product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as

  1. optional product pricing
  2. price skimming
  3. price penetration
  4. product line pricing

B

Market Segmentation Quiz

MCQ: Coca-Cola creates marketing programs targeting teen agers world widely is an example of

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

Managing Marketing Effort Quiz

MCQ: Negative situational factors are part of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

B