Capturing Value from Customers Quiz Questions and Answers 57 PDF Book Download

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Quiz on Capturing Value from Customers Worksheet 57 PDF Book Download

Capturing Value from Customers MCQ

MCQ: SBU's of a company with low market share and growth rate are considered in

  1. Stars
  2. Dogs
  3. Cash Cows
  4. Question marks

B

What is a Product MCQ

MCQ: Retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as

  1. factory outlets
  2. warehouse clubs
  3. factory clubs
  4. surplus center

A

New Product Pricing Strategies MCQ

MCQ: Type of communication channel that send message without personal feedback or contact is classified as

  1. personal communication channels
  2. irrational communication channels
  3. non-emotional communication channels
  4. non-personal communication channels

D

Market Segmentation MCQ

MCQ: Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Managing Marketing Effort MCQ

MCQ: Segmentation done on basis of regions or areas to live such as urban, suburban and rural areas is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

A