Participants in Business Buying Process Quiz Questions and Answers 56 PDF Download

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Quiz on Participants in Business Buying Process Worksheet 56Quiz PDF Download

Participants in Business Buying Process Quiz

MCQ: In business buying process, group who manage and control information flow is classified as

  1. user
  2. influencer
  3. decider
  4. gatekeeper

D

Capturing Value from Customers Quiz

MCQ: Considering individual customers, purchasing portion of each buyer is called

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. None of above

A

Managing Marketing Effort Quiz

MCQ: In marketing analysis, result evaluation of marketing activities is part of

  1. Analysis
  2. Planning
  3. Implementation
  4. Control

D

what is marketing, putting it all together Quiz

MCQ: Value proposition consists of

  1. Differentiation
  2. Segmentation & targeting
  3. Positioning
  4. Both a and c

D

New Product Development Process Quiz

MCQ: New product development proposes screening framework as

  1. real-worth doing-win
  2. win-real-worth doing
  3. worth doing-real-win
  4. real-win-worth doing

D