Business Actions and Sustainable Markets Quiz Questions and Answers PDF Download eBook
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Quiz on Business Actions & Sustainable Markets PDF Download eBook
MCQ: The Company?s microenvironment includes
- The company
- The suppliers
- The marketing intermediaries
- All of above
D
MCQ: The segmentation of the market having similar buying behaviors but located in different countries
- intermarket segmentation
- intramarket segmentation
- international market
- domestic markets
A
MCQ: The collection, analysis and reporting of available data for any given marketing situation is classified as
- external databases
- outsourced databases
- marketing research
- both a and b
C
MCQ: The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as
- category killer
- discount killer
- limited inbound retailers
- limited outbound retailers
A
MCQ: If the lawn mower is bought for house backyard, the lawn mower is classified as
- consumer products
- industrial products
- augmented products
- specialty products
A