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MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
C
MCQ: The companies that targets market very narrowly is called
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
D
MCQ: The pricing technique which considers pricing for customers living in different locations around the world is classified as
- cyclical pricing
- short term pricing
- promotional pricing
- geographical pricing
D
MCQ: Niche marketing helps more in
- smaller firms
- larger firms
- business giants
- retail store
A
MCQ: The factors that affect Company's ability to maintain customer relationships are known as
- Marketing environment
- Marketing dashboard
- Marketing plan
- Both a and b
A