Integrated Logistics Management Quiz Questions and Answers 45 PDF Download

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Quiz on Integrated Logistics Management Worksheet 45Quiz PDF Download

Integrated Logistics Management Quiz

MCQ: Process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

  1. integrated marketing communications
  2. integrated strategic channels
  3. integrated outbound channels
  4. none of the above

A

Buyer Decision Process for New Products Quiz

MCQ: Mental process in which customer ends up as buyer of a new product is called

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior

A

Market Targeting Quiz

MCQ: Positioning statement must state category of brands and its

  1. points of differences
  2. price
  3. place
  4. distribution channel

A

Microenvironment Quiz

MCQ: Markets in which goods are bought for personal consumption by individuals and households are called

  1. business markets
  2. international markets
  3. consumer markets
  4. government markets

C

Company Wide Strategic Planning Quiz

MCQ: Company?s key businesses are known as

  1. Portfolio analysis
  2. Strategic Business Units (SBU's)
  3. Both a and b
  4. None of above

B