New Product Development Process Quiz Questions and Answers 42 PDF Book Download

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Quiz on New Product Development Process Worksheet 42Quiz Book Download

New Product Development Process Quiz

MCQ: Systematic planning for new products and customer driven strategy must be created for

  1. finding and growing products
  2. delivering superior value
  3. gaining customer lifetime value
  4. all of above

D

Customer Value Based Pricing Quiz

MCQ: Set price limit from which no more demand is accepted is classified as

  1. cost ceiling
  2. cost floor
  3. price ceiling
  4. price floor

C

Channel Behavior and Organization Quiz

MCQ: In marketing channels, conflict occurs at different levels of same marketing channel is classified as

  1. vertical conflict
  2. horizontal conflict
  3. steep conflict
  4. slope conflict

A

Organizational Approach Quiz

MCQ: Contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as

  1. franchise
  2. relative stores
  3. chain stores
  4. off price voluntary stores

A

Market Segmentation Quiz

MCQ: Market which is segmented on basis of negative and hostile attitude toward product is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D