Managing New-Product Development Quiz Questions and Answers 35 PDF Book Download

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Quiz on Managing New-Product Development Worksheet 35Quiz Book Download

Managing New-Product Development Quiz

MCQ: Most successful products are those which are

  1. differentiated
  2. solve customer problems
  3. offering customer value proposition
  4. all of above


Relative Prices Quiz

MCQ: Retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as

  1. category killer
  2. discount killer
  3. limited inbound retailers
  4. limited outbound retailers


Product Life Cycle Strategies Quiz

MCQ: Number of competitors in decline stage of product life cycle are

  1. few
  2. continuously growing
  3. stable but begins declining
  4. declining in number


Microenvironment Quiz

MCQ: Markets including buyers in other countries are called

  1. business markets
  2. reseller markets
  3. government markets
  4. international markets


Vertical Marketing Systems Quiz

MCQ: Type of franchise network in which company has network of non-dependent franchised dealers is classified as

  1. manufacturer-wholesaler franchise system
  2. manufacturer-retailer franchise system
  3. manufacturer franchise system
  4. none of above