Marketing Strategy & Mix Quiz Questions and Answers 30 PDF Download

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Quiz on Marketing Strategy & Mix Worksheet 30 Quiz PDF Download

Marketing Strategy and Mix Quiz

MCQ: From buyer's point of view, product is considered as

  1. Customers cost
  2. Customer solution
  3. Convenient availability
  4. Communication

A

Company Wide Strategic Planning Quiz

MCQ: SBU's of a company with low market share and growth rate are considered in

  1. Stars
  2. Dogs
  3. Cash Cows
  4. Question marks

B

Company marketing environment Quiz

MCQ: A company's microenvironment does not include

  1. The company
  2. The marketing intermediaries
  3. Demographic forces
  4. The organization's suppliers

C

Market Targeting Quiz

MCQ: Positioning statement first states the

  1. product membership in category
  2. points of priority
  3. points of differences
  4. brands superiority

A

Competitive Positions Quiz

MCQ: Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as

  1. market challenger
  2. market leader
  3. market follower
  4. market niche

C