Business Markets Quiz Questions and Answers 23 PDF Book Download

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Quiz on Business Markets Worksheet 23Quiz Book Download

Business Markets Quiz

MCQ: Business markets usually includes fewer but

  1. large scale production firms
  2. small scale retailers
  3. small scale production firms
  4. small scale wholesalers


Designing a Customer Driven Marketing Strategy Quiz

MCQ: Suitable example of 'Selling Concept' is

  1. Insurance or blood donations
  2. Lenovo
  3. Southwest Airlines
  4. Bottled water industry


Types of buying decision behavior Quiz

MCQ: Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior


Characteristics affecting Consumer Behavior Quiz

MCQ: Cultural factors must include

  1. beliefs and attitudes
  2. social class
  3. occupation
  4. roles and status


What is a Product Quiz

MCQ: At final level of planning products, planners turn actual product into

  1. augmented product
  2. de-augmented product
  3. core customer value
  4. customer driven strategy