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Participants in Business Buying Process Questions and Answers PDF Download eBook

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Trivia Quiz on Participants in Business Buying Process PDF Download eBook

Participants in Business Buying Process Quiz

MCQ: The most successful products are those which are

  1. differentiated
  2. solve customer problems
  3. offering customer value proposition
  4. all of above

D

Managing Marketing Effort Quiz

MCQ: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation

D

Microenvironment Quiz

MCQ: The 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

Integrated Logistics Management Quiz

MCQ: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

  1. differentiable segment
  2. non-differentiable segments
  3. intermarket segmentation
  4. intramarket segmentation

A

Discount and Allowance Pricing Quiz

MCQ: The kind of information consumer obtains from advertising campaigns and sales people is classified as

  1. personal sources
  2. commercial sources
  3. experiential sources
  4. all of above

B