Participants in Business Buying Process Questions and Answers PDF Download eBook
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Trivia Quiz on Participants in Business Buying Process PDF Download eBook
MCQ: The most successful products are those which are
- differentiated
- solve customer problems
- offering customer value proposition
- all of above
D
MCQ: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- benefit segmentation
D
MCQ: The 'non-probability sample' includes
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
D
MCQ: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as
- differentiable segment
- non-differentiable segments
- intermarket segmentation
- intramarket segmentation
A
MCQ: The kind of information consumer obtains from advertising campaigns and sales people is classified as
- personal sources
- commercial sources
- experiential sources
- all of above
B