Channel Management Decisions Quiz Questions and Answers 169 PDF Download

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Study BBA degree and executive MBA degree in marketing questions, channel management decisions online course has multiple choice question (MCQ): system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called with options vertical management, horizontal management, marketing channel management and distribution management with chapters' questions, research titles and topic wise online trivia quizzes for exam prep. Learn marketing channels quiz questions with problem solving skills assessment test with online GMAT prep for GMAT exam preparation.

Quiz on Channel Management Decisions Worksheet 169Quiz PDF Download

Channel Management Decisions Quiz

MCQ: System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

  1. vertical management
  2. horizontal management
  3. marketing channel management
  4. distribution management

C

Market Segmentation Quiz

MCQ: Market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Company marketing environment Quiz

MCQ: Close factors affecting company's ability to serve its customers are referred as

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of the above

A

What is a Product Quiz

MCQ: Products such as major household appliances like TVs and refrigerators are classified as

  1. convenience sought products
  2. unsought industrial products
  3. sought non-specialty products
  4. shopping products

D

Buyer Decision Process for New Products Quiz

MCQ: Customer adopter groups include

  1. innovator
  2. early majority
  3. laggard
  4. early adopter

D