Channel Management Decisions Quiz Questions and Answers 169 PDF Download

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Quiz on Channel Management Decisions Worksheet 169Quiz PDF Download

Channel Management Decisions Quiz

MCQ: System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

  1. vertical management
  2. horizontal management
  3. marketing channel management
  4. distribution management


Market Segmentation Quiz

MCQ: Market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Company marketing environment Quiz

MCQ: Close factors affecting company's ability to serve its customers are referred as

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of the above


What is a Product Quiz

MCQ: Products such as major household appliances like TVs and refrigerators are classified as

  1. convenience sought products
  2. unsought industrial products
  3. sought non-specialty products
  4. shopping products


Buyer Decision Process for New Products Quiz

MCQ: Customer adopter groups include

  1. innovator
  2. early majority
  3. laggard
  4. early adopter