Channel Management Decisions Quiz Questions and Answers 168 PDF Download

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Quiz on Channel Management Decisions Worksheet 168Quiz PDF Download

Channel Management Decisions Quiz

MCQ: Strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

  1. exclusive distribution
  2. exclusive dealing
  3. inclusive distribution
  4. intensive distribution

B

Measuring and Managing Return on Marketing Investment Quiz

MCQ: Arrangement of different market performance measures as a single display to monitor results is classified as

  1. Return on investment
  2. Marketing dashboard
  3. Marketing scorecard
  4. Both a and b

B

Major Influences on Business Buying Behavior Quiz

MCQ: Stage in which business buyer invites supplier to submit proposals is classified as

  1. supplier selection
  2. proposal solicitation
  3. supplier search
  4. order specification

B

Psychological Factors Quiz

MCQ: To form significant picture of world, process of information selection, organizing and interpreting is referred as

  1. perception
  2. brand image
  3. self-concept
  4. self-image

A

Channel Behavior and Organization Quiz

MCQ: If fast food chain has conflict to some of its franchises then this conflict is considered as

  1. steep conflict
  2. slope conflict
  3. vertical conflict
  4. horizontal conflict

D