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Channel Management Decisions Questions and Answers PDF Download eBook

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Trivia Quiz on Channel Management Decisions PDF Download eBook

Channel Management Decisions Quiz

MCQ: Firstly, the marketers must think about

  1. Four Cs
  2. Four Ps
  3. Four Ds
  4. Four Ts

A

Measuring and Managing Return on Marketing Investment Quiz

MCQ: The process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B

Major Influences on Business Buying Behavior Quiz

MCQ: The VF Corporation offering more than thirty premium brands is an example of

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

B

Psychological Factors Quiz

MCQ: The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as

  1. by-product pricing
  2. captive product pricing
  3. optional product pricing
  4. Two part pricing

A

Channel Behavior and Organization Quiz

MCQ: The SBU's with low growth whereas high market share are considered as

  1. Stars
  2. Question marks
  3. Dogs
  4. Cash Cows

D