New Product Development Strategy Quiz Questions and Answers 150 PDF Download

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Study BBA degree and executive MBA degree in marketing questions, new product development strategy course online has multiple choice question (MCQs): process of buying a license or copyrights to produce any other company's product is called with options acquisition, repetition, merger and new packaging of product with online tutorial questions for online entrance exam with old papers' important questions. Learn new product development quizzes with problem solving skills assessment test for BBA subjects preparation for business school students.

Quiz on New Product Development Strategy Worksheet 150Quiz PDF Download

New Product Development Strategy Quiz

MCQ: Process of buying a license or copyrights to produce any other company's product is called

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product

A

Participants in Business Buying Process Quiz

MCQ: In business buying process, group who furnish information to evaluate alternatives is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

B

Market Segmentation Quiz

MCQ: Market which is segmented on basis of 'readiness stage' is best classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Product Mix Pricing Strategies Quiz

MCQ: Pricing strategy which combines prices of two or more products in a combo pack is classified as

  1. segmented pricing
  2. discount pricing
  3. allowance pricing
  4. product bundle pricing

D

Major Influences on Business Buying Behavior Quiz

MCQ: Business buying process starts with the

  1. problem recognition
  2. general need description
  3. product specification
  4. supplier search

A