New Product Development Strategy Quiz Questions and Answers 150 PDF Book Download

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Practice new product development strategy career test with multiple choice question (MCQs): process of buying a license or copyrights to produce any other company's product is called, to learn marketing degree with options acquisition, repetition, merger, new packaging of product for jobs in marketing analytics. Learn new product development questions and answers with problem-solving skills assessment test for market research analyst certification.

Quiz on New Product Development Strategy Worksheet 150Quiz Book Download

New Product Development Strategy Quiz

MCQ: Process of buying a license or copyrights to produce any other company's product is called

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product

A

Participants in Business Buying Process Quiz

MCQ: In business buying process, group who furnish information to evaluate alternatives is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

B

Market Segmentation Quiz

MCQ: Market which is segmented on basis of 'readiness stage' is best classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Product Mix Pricing Strategies Quiz

MCQ: Pricing strategy which combines prices of two or more products in a combo pack is classified as

  1. segmented pricing
  2. discount pricing
  3. allowance pricing
  4. product bundle pricing

D

Major Influences on Business Buying Behavior Quiz

MCQ: Business buying process starts with the

  1. problem recognition
  2. general need description
  3. product specification
  4. supplier search

A