New Product Development Strategy Quiz Questions and Answers 150 PDF Download

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Quiz on New Product Development Strategy Worksheet 150Quiz PDF Download

New Product Development Strategy Quiz

MCQ: Process of buying a license or copyrights to produce any other company's product is called

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product


Participants in Business Buying Process Quiz

MCQ: In business buying process, group who furnish information to evaluate alternatives is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer


Market Segmentation Quiz

MCQ: Market which is segmented on basis of 'readiness stage' is best classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Product Mix Pricing Strategies Quiz

MCQ: Pricing strategy which combines prices of two or more products in a combo pack is classified as

  1. segmented pricing
  2. discount pricing
  3. allowance pricing
  4. product bundle pricing


Major Influences on Business Buying Behavior Quiz

MCQ: Business buying process starts with the

  1. problem recognition
  2. general need description
  3. product specification
  4. supplier search