Personal factors Quiz Questions and Answers 148 PDF Book Download

Personal factors quiz, personal factors MCQs with answers, marketing quiz 148 for online marketing courses. College and university degree MCQs on consumer markets and buyer behavior quiz questions and answers, personal factors multiple choice questions to practice marketing test with answers. Learn personal factors MCQs, career aptitude test on logistics functions, relative prices, new product development process, personal factors test prep for inbound marketing certification.

Practice personal factors career test with multiple choice question (MCQs): jeep can associated with brand personality trait known as, to learn marketing degree with options ruggedness, competence, sophistication, excitement for marketing careers. Learn consumer markets and buyer behavior questions and answers with problem-solving skills assessment test for hubspot email marketing certification.

Quiz on Personal factors Worksheet 148Quiz Book Download

Personal factors Quiz

MCQ: Jeep can associated with brand personality trait known as

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

A

New Product Development Process Quiz

MCQ: First step in process of developing new-product must be

  1. idea generation
  2. idea screening
  3. concept development and testing
  4. business analysis

A

Relative Prices Quiz

MCQ: Kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer

B

Logistics Functions Quiz

MCQ: Pricing strategy in which prices of products are set according to perception of buyers rather than according to cost of seller is classified as

  1. competition based pricing
  2. discount and bonus pricing
  3. customer value based pricing
  4. cost based pricing

C

Building Strong Brands Quiz

MCQ: Classic example of multi-brands is

  1. Coca-Cola of different flavors
  2. P&G detergents brands as 'Tide, Ivory, Dreft'
  3. Toyota new brand 'Scion'
  4. Kellogg's Special K' snacks and protein waters

B