Personal factors Quiz Questions and Answers 148 PDF Book Download
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Quiz on Personal factors Worksheet 148Quiz Book Download
Personal factors Quiz
MCQ: Jeep can associated with brand personality trait known as
New Product Development Process Quiz
MCQ: First step in process of developing new-product must be
- idea generation
- idea screening
- concept development and testing
- business analysis
Relative Prices Quiz
MCQ: Kind of retailer whose product line consists of airlines, colleges and hotels is classified as
- independent off-price retailer
- service retailers
- categorized retailer
- off-price retailer
Logistics Functions Quiz
MCQ: Pricing strategy in which prices of products are set according to perception of buyers rather than according to cost of seller is classified as
- competition based pricing
- discount and bonus pricing
- customer value based pricing
- cost based pricing
Building Strong Brands Quiz
MCQ: Classic example of multi-brands is
- Coca-Cola of different flavors
- P&G detergents brands as 'Tide, Ivory, Dreft'
- Toyota new brand 'Scion'
- Kellogg's Special K' snacks and protein waters