Personal factors Quiz Questions and Answers 148 PDF Download

Learn personal factors quiz, online principles of marketing test 148 for distance learning, online courses. Free marketing MCQs questions and answers to learn personal factors MCQs with answers. Practice MCQs to test knowledge on personal factors with answers, building strong brands, logistics functions, relative prices, new product development process, personal factors test for online business administration courses distance learning.

Free personal factors online course worksheet has multiple choice quiz question: jeep can associated with brand personality trait known as with choices ruggedness, competence, sophistication and excitement with online global exams' preparation for international tests like GMAT practice test for good GMAT scores, study consumer markets & buyer behavior multiple choice questions based quiz question and answers.

Quiz on Personal factors Worksheet 148 Quiz PDF Download

Personal factors Quiz

MCQ. Jeep can associated with brand personality trait known as

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

A

New Product Development Process Quiz

MCQ. First step in process of developing new-product must be

  1. idea generation
  2. idea screening
  3. concept development and testing
  4. business analysis

A

Relative Prices Quiz

MCQ. Kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer

B

Logistics Functions Quiz

MCQ. Pricing strategy in which prices of products are set according to perception of buyers rather than according to cost of seller is classified as

  1. competition based pricing
  2. discount and bonus pricing
  3. customer value based pricing
  4. cost based pricing

C

Building Strong Brands Quiz

MCQ. Classic example of multi-brands is

  1. Coca-Cola of different flavors
  2. P&G detergents brands as 'Tide, Ivory, Dreft'
  3. Toyota new brand 'Scion'
  4. Kellogg's Special K' snacks and protein waters

B