Personal factors Quiz Questions and Answers 148 PDF Download

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Quiz on Personal factors Worksheet 148Quiz PDF Download

Personal factors Quiz

MCQ: Jeep can associated with brand personality trait known as

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement


New Product Development Process Quiz

MCQ: First step in process of developing new-product must be

  1. idea generation
  2. idea screening
  3. concept development and testing
  4. business analysis


Relative Prices Quiz

MCQ: Kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer


Logistics Functions Quiz

MCQ: Pricing strategy in which prices of products are set according to perception of buyers rather than according to cost of seller is classified as

  1. competition based pricing
  2. discount and bonus pricing
  3. customer value based pricing
  4. cost based pricing


Building Strong Brands Quiz

MCQ: Classic example of multi-brands is

  1. Coca-Cola of different flavors
  2. P&G detergents brands as 'Tide, Ivory, Dreft'
  3. Toyota new brand 'Scion'
  4. Kellogg's Special K' snacks and protein waters