Marketing Research Quizzes Online MCQs PDF Download eBook
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Marketing Research Questions and Answers PDF Download eBook
MCQ: The resources and dollars allocated to companies or products promotional program are classified as
- advertising messages
- advertising budget
- advertising strategy
- advertising objective
B
MCQ: The kind of information consumer obtains from mass media and internet searches classified as
- personal sources
- commercial sources
- public sources
- all of above
C
MCQ: In PLC stages, the phase in which products profits decline and product has been defended from competition is called
- maturity stage
- predictive stage
- improved market stage
- profit achieved stage
A
MCQ: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of
- real
- win
- worth doing
- less worthy
B
MCQ: The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as
- rational selling strategy
- push strategy
- pull strategy
- moral selling strategy
B