Marketing Research Quiz Questions and Answers 140 PDF Book Download

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Quiz on Marketing Research Worksheet 140Quiz Book Download

Marketing Research Quiz

MCQ: 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

Developing Effective Marketing Communication Quiz

MCQ: Stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of process called

  1. channeling stages
  2. buyer readiness stage
  3. channel designing stages
  4. strategic stages

B

Product Life Cycle Strategies Quiz

MCQ: In 'decline stage of product life cycle' per customer cost is

  1. high
  2. low
  3. average
  4. moderate

B

Personal factors Quiz

MCQ: Traits that can help defining someone's personality includes

  1. self-confidence and dominance
  2. defensiveness and adaptability
  3. scalability and autonomy
  4. all of above

D

New Product Development Strategy Quiz

MCQ: In product life cycle, new products are cause of

  1. growth
  2. maturity
  3. decline
  4. loss

A