Product Life Cycle Strategies Quiz Questions and Answers 123 PDF Book Download

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Quiz on Product Life Cycle Strategies Worksheet 123Quiz Book Download

Product Life Cycle Strategies Quiz

MCQ: New competitors will enter in market in PLC stage called

  1. growth stage
  2. lately buying stage
  3. segmenting stage
  4. targeting stage

A

Business Markets Quiz

MCQ: Demand which is not affected by price changes in short term is

  1. elastic demand
  2. inelastic demand
  3. realistic demand
  4. unrealistic demand

B

Measuring and Managing Return on Marketing Investment Quiz

MCQ: Return on Investment on marketing (ROI) can be assessed as

  1. Brand awareness
  2. Market share
  3. Increase in sales
  4. All of above

D

Natural environment Quiz

MCQ: Resources such as forests and food are known as

  1. renewable resources
  2. non-renewable resource
  3. Both a and b
  4. none of above

A

Product Life Cycle Strategies Quiz

MCQ: In product life cycle growth stage, marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure

B