Product Life Cycle Strategies Quiz Questions and Answers 123 PDF Book Download

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Quiz on Product Life Cycle Strategies Worksheet 123Quiz Book Download

Product Life Cycle Strategies Quiz

MCQ: New competitors will enter in market in PLC stage called

  1. growth stage
  2. lately buying stage
  3. segmenting stage
  4. targeting stage


Business Markets Quiz

MCQ: Demand which is not affected by price changes in short term is

  1. elastic demand
  2. inelastic demand
  3. realistic demand
  4. unrealistic demand


Measuring and Managing Return on Marketing Investment Quiz

MCQ: Return on Investment on marketing (ROI) can be assessed as

  1. Brand awareness
  2. Market share
  3. Increase in sales
  4. All of above


Natural environment Quiz

MCQ: Resources such as forests and food are known as

  1. renewable resources
  2. non-renewable resource
  3. Both a and b
  4. none of above


Product Life Cycle Strategies Quiz

MCQ: In product life cycle growth stage, marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure