Media Marketing Quiz Questions and Answers 115 PDF Download

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Quiz on Media Marketing Worksheet 115Quiz PDF Download

Media Marketing Quiz

MCQ: Communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

C

Place Decision Quiz

MCQ: Retail business built on a place that is owned, planned and developed as single business unit is classified as

  1. shopping center
  2. specialty center
  3. corporate center
  4. warehouse club center

A

Vertical Marketing Systems Quiz

MCQ: Arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

  1. administered VMS
  2. full time VMS
  3. contractual VMS
  4. corporate VMS

D

Competitive Positions Quiz

MCQ: Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as

  1. market follower
  2. market niche
  3. market challenger
  4. market leader

B

New Product Development Process Quiz

MCQ: Customers, distributors and suppliers collectively provide ideas for new-product development are classified as

  1. idea's external sources
  2. acquisition of ideas
  3. primary sources
  4. secondary sources

A