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Media Marketing Quiz Questions and Answers 115 PDF Download

Learn media marketing quiz questions, online BBA principles of marketing test 115 for distance learning degrees, online BBA courses. College and university courses' MCQs on marketing communications: customer value quiz, media marketing multiple choice questions and answers to learn marketing quiz with answers. Practice media marketing MCQs, career test assessment on new product development process, competitive positions, vertical marketing systems, place decision, media marketing practice test for online marketing campaigns courses distance learning.

Study BBA degree and executive MBA degree in marketing questions, media marketing course online has multiple choice question (MCQs): communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as with options print and broadcast media, word-of-mouth influence, buzz marketing and display and online media for students, scholars and online tutors' study resource for classroom interactive questions with answers. Learn marketing communications: customer value quizzes with problem solving skills assessment test to prepare entrance exam for online executive MBA admission.

Quiz on Media Marketing Worksheet 115Quiz PDF Download

Media Marketing Quiz

MCQ: Communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

C

Place Decision Quiz

MCQ: Retail business built on a place that is owned, planned and developed as single business unit is classified as

  1. shopping center
  2. specialty center
  3. corporate center
  4. warehouse club center

A

Vertical Marketing Systems Quiz

MCQ: Arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

  1. administered VMS
  2. full time VMS
  3. contractual VMS
  4. corporate VMS

D

Competitive Positions Quiz

MCQ: Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as

  1. market follower
  2. market niche
  3. market challenger
  4. market leader

B

New Product Development Process Quiz

MCQ: Customers, distributors and suppliers collectively provide ideas for new-product development are classified as

  1. idea's external sources
  2. acquisition of ideas
  3. primary sources
  4. secondary sources

A