Global Product Strategy Quiz Questions and Answers 111 PDF Download

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Quiz on Global Product Strategy Worksheet 111Quiz PDF Download

Global Product Strategy Quiz

MCQ: Product strategy according to which product is marketed without any change in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. product invention
  4. communication adaptation

B

Promotion Mix Strategies Quiz

MCQ: Promotion strategy in which producers promotes goods to final customers by using sales force is classified as

  1. rational selling strategy
  2. push strategy
  3. pull strategy
  4. moral selling strategy

B

Buyer Decision Processes Quiz

MCQ: Kind of information consumer obtains from advertising campaigns and sales people is classified as

  1. personal sources
  2. commercial sources
  3. experiential sources
  4. all of above

B

Organizational Approach Quiz

MCQ: Concept of retail organization in which two or more outlets that are controlled and owned commonly is classified as

  1. off price voluntary stores
  2. mutual cooperation
  3. chain stores
  4. voluntary stores

C

Types of Retailers Quiz

MCQ: Retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as

  1. limited service retailers
  2. super retailers
  3. full-service retailers
  4. self-service retailers

C