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Company marketing environment Quiz Questions and Answers PDF Download eBook

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Quiz on Company marketing environment PDF Download eBook

Company marketing environment Quiz

MCQ: The process of comparing own products or services to leading firms practices to improve performance and quality is called

  1. strategic analysis
  2. corporate image analysis
  3. benchmarking
  4. customer value analysis

C

Participants in Business Buying Process Quiz

MCQ: The set of distinctive and basic modes of expression is called

  1. styles
  2. fashion
  3. fads
  4. followers

A

Media Marketing Quiz

MCQ: Each member of selected sample has equal chance of selection in

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

C

Buyer Decision Processes Quiz

MCQ: The business buying situation in which the buyer reorders the same product is classified as

  1. new task
  2. modified rebuy
  3. straight rebuy
  4. solutions selling

B

Sales Promotion Quiz

MCQ: The second step in cost based pricing is to

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

D