Buyer Decision Process for New Products Quiz Questions and Answers 102 PDF Download

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Quiz on Buyer Decision Process for New Products Worksheet 102 Quiz PDF Download

Buyer Decision Process for New Products Quiz

MCQ. Adopter group 'early adopters' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

B

Business Actions and Sustainable Markets Quiz

MCQ. List of products depending upon long run consumer benefits and consumer satisfaction does not includes

  1. salutary products
  2. outbound products
  3. deficient products
  4. pleasing products

B

Marketing Strategy and Mix Quiz

MCQ. Whole marketing strategy of a company should support

  1. Point of Differentiation
  2. Positioning strategy
  3. Targeting
  4. Both b & c

B

Market Targeting Quiz

MCQ. 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

B

Product Life Cycle Strategies Quiz

MCQ. In product life cycle introductory stage, marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure

A