Market Segmentation Quiz PDF: Questions and Answers - 99

MCQ 491: The direct marketing through which products are sold directly to customer on phone call is classified as

1. virtual marketing
2. telephone marketing
3. online marketing
4. offline marketing

MCQ 492: The market coverage strategy which captures the large share of one or more segments is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 493: In business buying process, the group who has formal authority of supplier selection is classified as

1. user
2. influencer
3. decider and gatekeeper
4. buyer

MCQ 494: The pricing strategy which provides the right combination of good service and quality at fair price is classified as

1. good value pricing
2. cost plus pricing
3. value added pricing
4. quality based pricing

MCQ 495: The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

1. print and broadcast media
2. word-of-mouth influence
3. buzz marketing
4. display and online media