Company marketing environment MCQ (Multiple Choice Questions) PDF - 90

MCQ 446: The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as

1. competitor centered company
2. customer centered company
3. profit centered company
4. market centered company

MCQ 447: The companies that practice online marketing into their traditional operations are classified as

1. premium companies
2. direct companies
3. click only companies
4. click and mortar companies

MCQ 448: The 'Nivea' introduced and markets product line for men including body wash and shaving gels is example of

1. geographic segmentation
2. gender segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 449: In product life cycle, the new products are cause of

1. growth
2. maturity
3. decline
4. loss

MCQ 450: If customers perceive that price of product is greater than the value it provides to customer then the customer

1. would get free products
2. would get discount
3. would buy product
4. would not buy product