Principles Of Marketing Practice Test 88

Promotion Mix Strategies Multiple Choice Questions (MCQ) PDF - 88

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Promotion Mix Strategies Questions and Answers PDF Download: Quiz 88

MCQ 436: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as

A) cash refund

B) coupon

C) sample

D) premium

MCQ 437: The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as

A) exclusive distribution

B) exclusive dealing

C) physical distribution

D) supply chain management

MCQ 438: The pure tangible good and pure services are two extremes of

A) market offering

B) exchange of goods

C) ownership

D) logistic channels

MCQ 439: Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as

A) broadcast media

B) display media

C) online media

D) print media

MCQ 440: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as

A) competitive advantage

B) corporate advantage

C) branding advantage

D) premium advantage

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