Online Marketing Domains Quiz PDF: Questions and Answers - 71

MCQ 351: An idea for a possible product that the company will offer is classified as

1. product idea
2. product image
3. customer management
4. none of the above

MCQ 352: Return on Investment on marketing (ROI) can be assessed as

1. Brand awareness
2. Market share
3. Increase in sales
4. All of above

MCQ 353: The whole sellers and retailers buying behavior is classified as

1. business buyer behavior
2. derived demand
3. business buying process
4. cognitive dissonance

MCQ 354: The Company?s strengths and weakness are evaluated in

1. PEST analysis
2. SWOT analysis
3. Both a and b
4. None of above

MCQ 355: In macro environment, the 'pressure groups' and 'government agencies' are part of

1. the cultural environment
2. the demographic environment
3. the economic environment
4. the political environment