Market Segmentation MCQ (Multiple Choice Questions) PDF - 6

MCQ 26: The Toyota Corporation which produces several different brands of cars is an example of

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 27: The kind of cost which does not vary with the level of production of company or level of sales is classified as

1. variable costs
2. fixed costs
3. total costs
4. all of above

MCQ 28: The products that are sold through wide spread distribution network are classified as

1. convenience products
2. shopping products
3. unsought products
4. sought consumer products

MCQ 29: The good, service or idea that is perceived as new by potential customers is an example of

1. adoption process
2. new product
3. existing product
4. none of above

MCQ 30: The 'banking services' and 'hotel services' are examples of

1. products
2. commodities
3. barter system
4. offered services