Principles Of Marketing Practice Test 47

Marketing Strategy and Mix Quiz PDF: Questions and Answers - 47

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Marketing Strategy & Mix Questions and Answers PDF Download: Quiz 47

MCQ 231: The Company wants to nurture, retain and grow its customer of the customer group called

A) True friend

B) Barnacles

C) Butterflies

D) Strangers

MCQ 232: The retail stores such as Best Buy, Staples and Pet Smart are examples of

A) superstore

B) outbound stores

C) inbound stores

D) intensive stores

MCQ 233: All the individuals and units involved in purchasing process are classified as

A) buying center

B) influencers

C) deciders

D) gatekeepers

MCQ 234: Targeting affluent customers with luxurious goods is an example of

A) geographic segmentation

B) income segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 235: In the communication process, the media and message are considered as

A) communication tools

B) communication channels

C) communication functions

D) communication parties

Principles Of Marketing Exam Prep Tests

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Marketing Strategy and Mix MCQs

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Consumer Actions: Sustainable Markets MCQs

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Competitive Positions MCQs

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