Product Life Cycle Strategies Multiple Choice Questions (MCQ) PDF - 40

MCQ 196: The overlapping of steps for more efficient and effective product development with closely working departments is classified as

1. customer centered product development
2. team based product development
3. systematic product development
4. concentrated product development

MCQ 197: In the communication process, the receiver and sender are classified as

1. communication functions
2. communication parties
3. communication tools
4. communication channels

MCQ 198: The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as

1. pull strategy
2. moral selling strategy
3. rational selling strategy
4. push strategy

MCQ 199: The industry capital items include

1. installations
2. industrial materials and parts
3. shopping products
4. both a and b

MCQ 200: If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing