Market Segmentation Multiple Choice Questions (MCQ) PDF - 36

MCQ 176: The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 177: The adopter group who tries to come up with innovative ideas at higher risk is called

1. late majority
2. early majority
3. innovators
4. early adopters

MCQ 178: The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 179: The 'concentrated marketing' is also called as

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 180: The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

1. investment ownership
2. contract manufacturing
3. joint ownership
4. management contracting