Managing New-Product Development Quiz PDF: Questions and Answers - 35

MCQ 171: The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 172: The two broad strategies for new products are

1. market skimming pricing
2. market penetration pricing
3. product line pricing
4. both a and b

MCQ 173: The PLC stage which experience increased marketing outlays is said to be

1. maturity stage
2. predictive stage
3. improved market stage
4. profit achieved stage

MCQ 174: The research which is used to describe market potential of any market offering is best classified as

1. casual research
2. exploratory research
3. descriptive research
4. both a and c

MCQ 175: The 'cars', 'food items' and computers are best classified as

1. tangible products
2. exchange of goods
3. product marketing
4. ownership of nothing