Principles Of Marketing Practice Test 32

Types of sample Multiple Choice Questions (MCQ) PDF - 32

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Types of sample Questions and Answers PDF Download: Quiz 32

MCQ 156: The product or service that can satisfy a need or want is called

A) market offering

B) marketing mix

C) market segmentation

D) target market

MCQ 157: The farms products such as livestock, vegetables, wheat and cotton are best classified as

A) materials and parts in industrial product

B) supplies and services

C) capital items

D) consumer products

MCQ 158: In the product life cycle introductory stage, the marketing objective is to

A) create product awareness

B) maximize the market share

C) defend market share and profits

D) reduce expenditure

MCQ 159: The customer driven marketing strategy is another name of

A) The selling concept

B) The marketing concept

C) The product concept

D) The societal marketing concept

MCQ 160: The logistic network which moves finished product from company to resellers and then to end users is classified as

A) risk averse distribution

B) reverse distribution

C) inbound distribution

D) outbound distribution

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