Marketing Strategy and Mix Questions and Answers 30 PDF Book Download

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Quiz Questions on Marketing Strategy & Mix 30 PDF Book Download

Marketing Strategy and Mix Quiz

MCQ: Market offering can be combination of

  1. product & services
  2. Information
  3. Places
  4. All of above


Company Wide Strategic Planning Quiz

MCQ: Considering competitive positions, the company with the largest share in market in its industry is classified as

  1. market challenger
  2. market leader
  3. market follower
  4. market niche


Company marketing environment Quiz

MCQ: The strategy of introducing new product in existing market is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification


Market Targeting Quiz

MCQ: The way of selling goods produced in home country with little modification or no modification into foreign market is classified as

  1. exporting
  2. importing
  3. joint venturing
  4. licensing


Competitive Positions Quiz

MCQ: The personal factors include

  1. online communities
  2. social class
  3. personality and self-concept
  4. roles and status