Marketing Strategy and Mix Questions and Answers 30 PDF Book Download

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Quiz Questions on Marketing Strategy & Mix 30 PDF Book Download

Marketing Strategy and Mix Quiz

MCQ: Market offering can be combination of

  1. product & services
  2. Information
  3. Places
  4. All of above

D

Company Wide Strategic Planning Quiz

MCQ: Considering competitive positions, the company with the largest share in market in its industry is classified as

  1. market challenger
  2. market leader
  3. market follower
  4. market niche

B

Company marketing environment Quiz

MCQ: The strategy of introducing new product in existing market is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

C

Market Targeting Quiz

MCQ: The way of selling goods produced in home country with little modification or no modification into foreign market is classified as

  1. exporting
  2. importing
  3. joint venturing
  4. licensing

A

Competitive Positions Quiz

MCQ: The personal factors include

  1. online communities
  2. social class
  3. personality and self-concept
  4. roles and status

C