Principles Of Marketing Practice Test 23

Business Markets Quiz PDF: Questions and Answers - 23

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Business Markets Questions and Answers PDF Download: Quiz 23

MCQ 111: Top management sets the company's

A) Mission

B) Objectives

C) Vision

D) All of above

MCQ 112: Permanent and ordered division in society on basis of values and interests is called

A) social class

B) culture

C) subculture

D) both b and c

MCQ 113: The cost based pricing strategy is also called

A) product driven

B) customer driven

C) economy driven

D) cost driven

MCQ 114: In BCG growth share matrix, the horizontal axis represents

A) Market growth rate

B) Relative market share

C) Portfolio analysis

D) Both b & c

MCQ 115: The industry installations consists of major purchases such as

A) buildings

B) fixed equipment

C) accessory and office equipment

D) all of above

Principles Of Marketing Exam Prep Tests

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Capturing Value from Customers MCQs

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Buyer Decision Processes MCQs

Marketing Research MCQs

Setting Goals and Advertising Objectives MCQs

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