Principles Of Marketing Practice Test 160

Psychological Factors Multiple Choice Questions (MCQ) PDF - 160

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Psychological Factors Questions and Answers PDF Download: Quiz 160

MCQ 796: The kind of reduction made to those buyers who buy large volumes of products is classified as

A) cash discount

B) seasonal discount

C) functional discount

D) quantity discount

MCQ 797: The most crucial and first step in marketing process is

A) Designing a marketing strategy

B) Create customer delight

C) Understanding customer needs and wants

D) Capturing value from customers

MCQ 798: In growth-share matrix, the vertical axis represents

A) Business portfolio

B) Relative market share

C) Market growth rate

D) Both a and b

MCQ 799: The tendency to which existing products appears less superior compared to innovative products is classified as

A) relative advantage

B) divisibility

C) communicability

D) compatibility

MCQ 800: If the company provides products or services less than its cost then the company will

A) get more loss

B) get more profits

C) get more discounts

D) both a and b

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