Entering Marketplace Quiz PDF: Questions and Answers - 155

MCQ 771: According to brand personality traits, the 'sincerity' is concluded as brand being

1. outdoorsy and tough
2. daring and imaginative
3. cheerful and wholesome
4. charming and upper class

MCQ 772: In social class grouping, the white and blue collar workers with average pay can be classified as

1. upper middles
2. working class
3. middle class
4. upper uppers

MCQ 773: The research which is completed with the objective to test hypothesis is called

1. casual research
2. exploratory research
3. descriptive research
4. both a and c

MCQ 774: The types of major online marketing domains includes

1. business to consumer
2. business to business
3. consumer to business
4. all of above

MCQ 775: A company's internal environment considers

1. Finance, Operations, purchasing
2. Research & Development (R&D)
3. Both a and b
4. None of the above