Market Targeting Quiz Questions and Answers PDF - 149

MCQ 741: Considering individual customers, the purchasing portion of each buyer is called

1. Share of customer
2. Customer equity
3. Customer lifetime value
4. None of above

MCQ 742: In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as

1. inclusive distribution
2. exclusive dealing
3. selective distribution
4. intensive distribution

MCQ 743: The process of segmenting the market and identifying which segments to target is classified as

1. market segmentation
2. targeting the market
3. undifferentiated marketing
4. differentiated marketing

MCQ 744: The fourth step of value based pricing is to

1. determine incurred costs
2. design product
3. assess needs of customer
4. set target price

MCQ 745: According to four Ps of marketing, the inventory and logistics services are classified as

1. Place
2. Product
3. Price
4. Promotion