Personal factors Multiple Choice Questions (MCQ) PDF - 148

MCQ 736: The standard shape of curve of product life cycle is mostly followed by

1. product classes
2. product forms
3. branding
4. product perception

MCQ 737: Considering non-personal communication channels, the billboards and posters are considered as

1. online media
2. print media
3. broadcast media
4. display media

MCQ 738: The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as

1. basing point pricing
2. uniform delivered pricing
3. freight on board origin pricing
4. zone pricing

MCQ 739: The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called

1. market segmentation
2. targeting the market
3. undifferentiated marketing
4. differentiated marketing

MCQ 740: A company's microenvironment does not include

1. The company
2. The marketing intermediaries
3. Demographic forces
4. The organization's suppliers