Market Segmentation Quiz Questions and Answers 145 PDF Book Download

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"The kind of online marketing domain which is initiated by business to target the business is classified as", market segmentation Multiple Choice Questions (MCQs) with choices consumer to consumer domain, consumer to business domain, business to consumer domain, and business to business domain for colleges that offer business administration. Learn customer driven marketing strategy questions and answers to improve problem solving skills for business administration bachelor degree online.

Quiz Questions on Market Segmentation 145 PDF Book Download

Market Segmentation Quiz

MCQ: The kind of online marketing domain which is initiated by business to target the business is classified as

  1. consumer to business domain
  2. consumer to consumer domain
  3. business to consumer domain
  4. business to business domain

D

Market Targeting Quiz

MCQ: A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above

B

Macroenvironment Quiz

MCQ: The market segmentation based on customers seeking brands that deliver benefits is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation

D

Characteristics affecting Consumer Behavior Quiz

MCQ: Public relations' can be classified as

  1. Place
  2. Product
  3. Price
  4. Promotion

D

Retail Sales Quiz

MCQ: The type of reduction made from list price is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment

C