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Market Segmentation Quiz Questions and Answers PDF Download eBook

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Quiz on Market Segmentation PDF Download eBook

Market Segmentation Quiz

MCQ: The kind of online marketing domain which is initiated by business to target the business is classified as

  1. consumer to business domain
  2. consumer to consumer domain
  3. business to consumer domain
  4. business to business domain


Market Targeting Quiz

MCQ: A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above


Macroenvironment Quiz

MCQ: The market segmentation based on customers seeking brands that deliver benefits is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation


Characteristics affecting Consumer Behavior Quiz

MCQ: Public relations' can be classified as

  1. Place
  2. Product
  3. Price
  4. Promotion


Retail Sales Quiz

MCQ: The type of reduction made from list price is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment