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Market Segmentation Quiz Questions and Answers 145 PDF eBook Download

Learn market segmentation quiz questions, market segmentation MCQs with answers pdf 145 to study online marketing certifications course. Practice "customer driven marketing strategy" quiz questions and answers, market segmentation Multiple Choice Questions (MCQs) to practice marketing test with answers for online marketing degree. Free market segmentation MCQs, retail sales, characteristics affecting consumer behavior, macroenvironment, market targeting, market segmentation test prep for grad cert business administration.

"The kind of online marketing domain which is initiated by business to target the business is classified as", market segmentation Multiple Choice Questions (MCQs) with choices consumer to consumer domain, consumer to business domain, business to consumer domain, and business to business domain for colleges that offer business administration. Learn customer driven marketing strategy questions and answers to improve problem solving skills for business administration bachelor degree online.

Quiz Questions on Market Segmentation 145 PDF eBook Download

Market Segmentation Quiz

MCQ: The kind of online marketing domain which is initiated by business to target the business is classified as

  1. consumer to business domain
  2. consumer to consumer domain
  3. business to consumer domain
  4. business to business domain


Market Targeting Quiz

MCQ: A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above


Macroenvironment Quiz

MCQ: The market segmentation based on customers seeking brands that deliver benefits is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation


Characteristics affecting Consumer Behavior Quiz

MCQ: Public relations' can be classified as

  1. Place
  2. Product
  3. Price
  4. Promotion


Retail Sales Quiz

MCQ: The type of reduction made from list price is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment