Principles Of Marketing Practice Test 133

Market Segmentation Quiz Questions and Answers PDF - 133

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Market Segmentation Questions and Answers PDF Download: Quiz 133

MCQ 661: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as

invasion of privacy
spam
virus
deception

MCQ 662: The 'inside-out' perspective is referred in

The marketing concept
Societal marketing concept
Selling concept
Product concept

MCQ 663: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

independent off-price retailer
service retailers
categorized retailer
off-price retailer

MCQ 664: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ 665: The 'stages in the adoption process' involves

awareness
interest
evaluation and trial
all of above

Principles Of Marketing Exam Prep Tests

Marketing Research MCQs

Setting Goals and Advertising Objectives MCQs

Political environment MCQs

Media Marketing MCQs

Psychological Factors MCQs

Managing Marketing Effort MCQs

Participants in Business Buying Process MCQs

Integrated Logistics Management MCQs

Major Influences on Business Buying Behavior MCQs

Multi Channel Marketing MCQs

Channel Levels Pricing MCQs

Types of buying decision behavior MCQs

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