Principles Of Marketing Practice Test 131

Market Segmentation Quiz PDF: Questions and Answers - 131

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Market Segmentation Questions and Answers PDF Download: Quiz 131

MCQ 651: The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as

A) inbound social networks

B) outbound social networks

C) offline social networks

D) online social networks

MCQ 652: The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as

A) supplier selection

B) proposal solicitation

C) supplier search

D) order-routine specification

MCQ 653: The needs of customers are triggered by

A) internal stimuli

B) external stimuli

C) both a and b

D) none of above

MCQ 654: Because of experience, the changes in individual behavior is referred as

A) learning

B) change in personality

C) change in brand image

D) none of above

MCQ 655: The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

A) exclusive marketing

B) shopper marketing

C) outbound marketing

D) inbound marketing

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