Company Wide Strategic Planning Quiz Questions and Answers PDF - 13

MCQ 61: The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

1. customer value analysis
2. corporate image analysis
3. strategic behavior analysis
4. benchmarking

MCQ 62: The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

1. target costing
2. marginal costing
3. learning curve costing
4. demand based costing

MCQ 63: The changes made in the product characteristics such as quality, style and features are called

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market

MCQ 64: The specific brands of luxury cars are classified as

1. consumer products
2. augmented product
3. industrial products
4. de-augmented product

MCQ 65: The researcher selects sample which is at his most ease is

1. stratified random sample
2. cluster sample
3. simple random sample
4. convenience sample