Product Life Cycle Strategies MCQ (Multiple Choice Questions) PDF - 122

MCQ 606: In product life cycle, the stage in which sales are zero is classified as

1. product development stage
2. maturity stage
3. growth stage
4. decline stage

MCQ 607: The 'value proposition' is called brands

1. full positioning
2. full targeting
3. full market segmentation
4. full competitive advantage

MCQ 608: The process of selling market offering for business use or resale purpose is classified as

1. promoting
2. retailing
3. wholesaling
4. none of the above

MCQ 609: The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as

1. learning pricing
2. marginal pricing
3. competition based pricing
4. demand based pricing

MCQ 610: The blood donations to the Red Cross is a classic example of

1. unsought consumer products
2. sought services
3. sought industrial product
4. unsought augmented product