Principles Of Marketing Practice Test 121

What is a Product Quiz Questions and Answers PDF - 121

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What is a Product Questions and Answers PDF Download: Quiz 121

MCQ 601: The retail business built on a place that is owned, planned and developed as single business unit is classified as

A) shopping center

B) specialty center

C) corporate center

D) warehouse club center

MCQ 602: The number of intermediaries that made products or services available to final customer are classified as

A) flexible channels

B) chain of channels

C) channel levels

D) marketing levels

MCQ 603: The marketing of products done by companies by placing ordering and information machines is called

A) kiosk marketing

B) offline marketing

C) telephone marketing

D) direct response TV marketing

MCQ 604: The new product pricing strategy through which the companies set lower prices to gain large market share is classified as

A) optional product pricing

B) skimming pricing

C) penetration pricing

D) captive product pricing

MCQ 605: The delivery and credit services are part of

A) marketing strategy

B) augmented product

C) non-augmented product

D) positioning strategy

Principles Of Marketing Exam Prep Tests

Developing Effective Marketing Communication MCQs

Measuring and Managing Return on Marketing Investment MCQs

New Product Pricing Strategies MCQs

Discount and Allowance Pricing MCQs

Geographical Price MCQs

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

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